Interiors!! It ‘s not new, not even new to me but it seems to be floating around a bit.
Just like any genre of photography it is hyper-saturated and competitive! There are so many really good interior and architecture photographers out there it’s easy to find a really good example.
I recently watched a podcast/youtube video with Randy Henderson. He is a really good real estate photographer from the Ozarks, MO. During his interview he explained how he got started and how streamlined his process is. His is HDR with a flash pop frame in run through Photomatix. Randy mentions Scott Hargis as a source of inspiration for lighting and where he felt real estate could go. Randy is a member of the Flickr group Photography For Real Estate. There are some really good examples from around the world (mostly U.S.) of real estate photography.
Apart from Randy’s technique for lighting is what is usually called “light painting”. This technique usually uses a “base” frame with multiple flash pops on the highlights of an interior then hand blended in photo editing software (typically Photoshop). This is a very popular technique with Dylan Patrick, Scott Hargis, Mike kelley and Dave Dugdale.
And the simplest non blending way is to bracket and use an HDR program. Photomatix is pretty good and very affordable, HDRefex (google) or Photoshop (merge to HDR). These will give you a good starting point. If you want to get a cleaner (in my opinion) starting image Photoshop Merge to HDR (use RAW and 32bit) it is very natural and clean.
So I am trying to figure what technique I like the best for speed, accuracy, and aesthetics. Randy Henderson’s is very enticing and produces great results with quick turnaround. An investment in the NiceFoto n-Flash 680a might be a consideration. Small flash units might not have enough oomph for high ceilings and large rooms.
Light painting looks beautiful and very artistic (think hotel rooms) but can be involved. I get the technique, just not sold on wanting to put all the effort into “creating” an image rather than capturing.
Not perfect by any means but on the way. A ways to go in post and staging but just some rudimentary lighting trials.